总所周知,拥有一个良好域名是衡量一个企业成功与否的标志,域名讲究匹配度,一个匹配度高的域名可以让所有的人接受该公司或者项目,他便能够牢记该公司的名称与项目并在茫茫互联网找到该公司或者项目。

现在我们拿zhima.vc进行案例分析。zhima芝麻是一种常见植物,阿里巴巴把芝麻与信用挂钩便产生了芝麻信用,芝麻可以用于任何行业,任何项目,但今天我们只探讨与投资相关项目。当zhima与.vc结合组成zhima.vc 便发生了奇迹般的变化,一个完美的域名诞生了,我们可以理解为芝麻风投,芝麻投资,芝麻创投,芝麻贷款,芝麻理财。

首先讲后缀,VC域名是国家顶级域名。属于圣文森特和格林纳丁斯。vc诞生于1991年已经拥有25年历史老域名,在中国可备案。风险投资(Venture Capital)简称是VC,在中国是一个约定俗成的具有特定内涵的概念。.vc可以理解为风投,创投,投资,理财,贷款,财富等。

 

现在我们来探讨vc后缀在中国应用:

天使汇 |www.pe.vc

以互联网金融为手段,为中小企业提供全生命周期的金融服务,包括从初创期到A轮融资的在线众筹股权融资和综合创业服务;从B轮到C轮的股权债权融资咨询服务;从C轮到Pre-IPO阶段的股权债权交易服务;以及为投资者提供最佳直接投资机会逐步发展到为投资者提供全面的互联网金融产品和财富管理服务。

我们的在线众筹股权融资平台「天使汇」累计已有 10 万位创业者注册,31000 家企业登记,25000 位注册投资人,2200 位认证投资人,305 个项目完成 30 亿元人民币融资。

点评:该域名十分巧妙的反映了公司与项目。构思十分巧妙,匹配度完美,完美得简直是件艺术品。

投资家 |www.china.vc

全球首家域名主题咖啡馆

  • 由资深域名玩家戴跃发起!
  • 中国第一本域名投资书籍《域名投资和域名仲裁》作者、人大教授尤晓东率先加入!
  • 由域名起家的互联网大佬、著名投资人蔡文胜、姚劲波鼎力支持!
  • 全国近千名域名投资人纷纷响应,影响了整个域名圈和互联网圈!
  • 坐落在创业者和投资人的聚集地、政府和总理高度关注的北京中关村创业大街!

点评:该域名巧妙的反映了项目的创新,聚合一批人共同完成投资相关事宜。匹配度相当高。不需要过多注释就十分明确的讲述了一个故事,一份事业。

逐鹿资本|www.zhulu.vc

2014年底,由著名投资人刘子健发起了上海逐鹿投资管理公司,专注于TMT行业的种子和天使投资,我们希望在互联网的创业大潮中,成为初创企业的第一位伙伴。我们的团队均为创业出身,更能理解创业者的需求。同时,公司旗下拥有聚兴工厂孵化器,为未成熟的创业项目提供全方位的服务。

投资策略:种子轮,天使轮

主要投资方向:泛TMT行业,包括但不限于垂直领域O2O、企业服务、互联网金融、文化创意等。

点评:该域名与公司名称十分匹配,干净利落的反映了公司从事什么行业。需要解释什么?编者觉得不需要解释什么。

回过头来,zhima.vc与之匹配的公司域名情况。

芝麻众筹|www.zhimazc.com

芝麻众筹创办于互联网金融元年,是中国首家专注于新四版创业众筹综合服务平台。芝麻虽小,但汇集起来价值巨大。芝麻众筹就是汇集大众能量和优势资源,为精准或者潜在新四版中小创业企业或项目提供专业的资本融资和资源整合综合服务,帮助新四版创业企业创造更大价值,给投资人带来可观回报。

点评:该域名采用了全拼+缩写组合。采用.com后缀,后缀采用非常完美,前缀显得有点苍白,不符合输入习惯,不方面记忆,更加不适合推广。

芝麻财富|www.zhimacaifu.com

 苏州市芝麻财富投资管理有限公司成立于2011年7月,坐落在美丽的金鸡湖畔, 苏州工业园区金融CBD中心、苏州最高的5A写字楼–环球188财富广场,由长期从事私人银行、证券、信托、基金创投的金融资深专业人士共同组建创立。

  点评:该域名采用四拼全拼,虽然方便记忆,但太长,品相不佳,其实对于输入很麻烦。字符越多就会造成消费者输入错误与放弃输入。

芝麻创投|www.zhimavc.cn

点评:该域名采用了全拼+缩写组合。

芝麻网贷|www.zhimawd.cn

深圳市芝麻网贷服务发展有限公司,创办于2015年2月,注册资本100万元人民币,总部位于深圳,拥有产品研发、风险管控、财务管理以及客服等一系列完整的职能体系,专注为高净值人群或企业提供个性化定制服务及一揽子综合金融解决方案,是一家具有自主研发能力的互联网金融企业。

点评:该域名采用了全拼+缩写组合。

芝麻e贷网| www.zhimaedai.com

湖北芝麻财富金融服务有限公司始创于2010年12月,总部位于汉口注册资金2000万,【芝麻e贷网】是国内较早将P2P、P2B、即个人互联网金融模式导入民间互联网金融网贷服务平台。并与湖北立晋钢铁集团、上海圆元通金融服务公司、湖北亿鑫源资产管理有限公司建立战略合作关系、合作参与网贷平台的建设与管理。公司网贷平台运作规范、严格按人行和市金融部门指导要求下运作、公司及股东个人资产投资项目资金达一亿以上。

点评:该域名采用的是全拼,总之域名太长啦。

芝麻宝金服|www.zgzmb.com

芝麻宝是由上海芝麻宝金融信息服务有限公司负责建设和运营的以优质政信资产、金融机构资产、央(国)企类资产、优质上市公司资产等稳健型资产的投资、转让为核心的互联网金融信息服务平台,并结合线上线下的内在资源优势,提供一系列与区域定位相关的配套服务。

点评:该域名采用五声.com输入字符比较短,但域名与公司名称缩写不一致,非常不利于记忆与推广。

芝麻开门|www.zmkm99.com

芝麻开门P2P网络借贷平台(zmkm99.com)系河北龙腾投资有限公司创立,公司注册资金3000万元。平台为借贷双方提供信息流通交互、撮合、资信评估、线下调查、风险控制方案、投资咨询、债权转让、贷后跟进管理、回款管理等中介服务。

点评:采用的是缩写与数字组合域名,好吧,我只想说五分钟以后你还记住该域名么?

芝麻金融|www.zhimajinrong.com

点评:采用全拼,输入太长了。

等等,再探讨一个故事,天天央视播放广告的翼龙贷|www.eloancn.com 陆交所|lu.com做为域名,你记住了哪个?。

现在明白问题所在了吧!域名需要讲究匹配度!

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